Digit Murphy is a trailblazing advocate and leader in women’s sports with over 30 years of experience as a coach, executive, and thought leader. As a co-founder of the United Women’s Sports (UWS) NIL Agency, she works tirelessly to empower female athletes and elevate their opportunities both on and off the field. Digit brings her passion for advancing equity in sports to her writing, offering insightful commentary and innovative ideas to inspire the next generation of athletes and fans
Women’s Sports Highlights for December 9, 2024
- WNBA Expansion: Toronto Joins the League
The WNBA has confirmed its expansion into Canada with a new team in Toronto, set to debut in 2025. The announcement included the reveal of the team’s name and logo, reflecting a strong cultural and sports identity. Toronto’s inclusion signifies the league’s first expansion in over a decade, aiming to capture the growing interest in women’s basketball across North America. Canadian basketball fans have been vocal in their support for the WNBA, making Toronto a strategic choice for expansion. This move is expected to elevate the visibility of the sport in Canada, fostering a new generation of fans and players while building on the league’s international appeal. - U.S. Women’s Soccer Secures a Memorable Victory
The USWNT delivered a commanding win against the Netherlands, closing their 2024 campaign on a triumphant note. Key players showcased exceptional performances, including dynamic plays from both veteran leaders and emerging stars. The match was celebrated as a tactical success, demonstrating the team’s adaptability and depth as they prepare for the next international competitions. Fans were treated to an exciting game that underscores the growing talent pool in U.S. women’s soccer. The victory also reinforced the team’s reputation as a powerhouse in global soccer, keeping them in the spotlight as ambassadors of the sport. - NCAA Women’s Volleyball Tournament Thrills Fans
The NCAA Division I Volleyball Tournament is underway, with teams like Pitt and Nebraska delivering electrifying performances. Attendance records continue to be shattered, emphasizing the sport’s meteoric rise in popularity. Matches have featured thrilling rallies and remarkable athleticism, captivating audiences both in person and via broadcast. Nebraska’s team, in particular, has drawn national attention, adding to the buzz surrounding the tournament. The event highlights the increasing competitiveness and depth of women’s collegiate volleyball, further cementing its place in the sports landscape. - Record-Breaking Basketball Viewership
Women’s NCAA basketball games continue to achieve unprecedented ratings, with recent matchups eclipsing NBA games in the same time slots. South Carolina vs. LSU was among the most-watched games, drawing millions of viewers and setting a new benchmark for regular-season ratings. These numbers are part of a larger trend, as the sport continues to captivate a growing audience. The surge in viewership reflects increasing appreciation for the skill and excitement of women’s basketball, breaking down barriers of visibility in mainstream sports. The success also highlights the importance of broadcasting high-profile games, ensuring wider access for fans and showcasing the athletes’ talent.
These stories collectively illustrate the vibrant growth of women’s sports, demonstrating its expanding influence and engagement on a global scale. They underscore the progress being made in creating platforms for female athletes and the passion of fans who continue to push
the momentum forward,
Sources Just Womens Sports; NCAA.org
